Dental insurance was offered for the first time. The Consumerist.com proclaimed “This CEO Sucks Less,” based on boloco’s long-standing commitment to listen to all feedback and John’s own commitment to respond to customers personally.

The Tufts University (#11) location opened. We won “Boston’s Best” award from the Improper Bostonian for “Stupidest Name Change.”

In-store signs retaliated by quoting from the mid-80′s movie Johnny Dangerously: “My mother called me stupid once… once!” We won “Best of Boston” from Boston Magazine for Best Neighborhood Takeout.

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