The Wrap and Jera’s Juice joined forces. Each with four locations, the idea was to convert the four Jera’s locations that only served juices and smoothies to “The Wrap featuring Jera’s Juice.” Unfortunately, three of the four Jera’s Juice locations were closed by the end of the year because of a) the significant and unstoppable losses at these stores and b) space and lease constraints did not allow the full Wrap menu to be incorporated. The Jera’s Juice founders left the company to pursue other interests.
A moratorium on building new restaurants was put in place until the company could prove that current locations could all be profitable.
Company offices were moved to the “Dungeon,” a one-window basement space of a building on Boylston Street with access only through the alley.
The Wrap location total = 6
Jera’s Juice location total = 1