2001

Lucky for us, sales grew in our restaurants in 2001 and all restaurants were profitable.  Berlitz was hired to teach English and Spanish to all team members to improve internal communications and to help team members for whom English was a second language take on greater responsibility.

The Summer burrito was first introduced as a special, eventually to become a guest favorite and permanent menu item. We also introduced the first The Wrap gift and loyalty card the same month as Starbucks introduced theirs.



The Wrap location total = 6

Jera’s Juice location total = 1

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