1998

Under Wraps and Wrap Culture are all converted to The Wrap. Harvard Square (#2) and Cleveland Circle (#3)locations were opened.

Ever expanding waistlines were being blamed on fast food portions. So, despite the potentially negative effect on the profitability of our business, we introduced the Regular Size burrito, in addition to the Original size (large). The smaller size has outsold the larger size ever since.

We hired our first experienced restaurant professional as the Director of Operations. We also won “Boston’s Best Wraps” by the Improper Bostonian.

The Wrap location total = 3

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