1996

Gregg, Adam, and Jason moved back to Boston, determined to open an inspired burrito (aka wrap) shop. However, landlords didn’t take them seriously. The search was endless for a first location. John worked on Wall Street for the summer, hated it, and couldn’t figure out what “it” was.

John and Gregg corresponded regularly during John’s second year at Tuck, which he dedicated in large part to studying the food and beverage business and writing his first business plan as part of his Entrepreneurship class.

Adam, Gregg, and John officially joined forces. Jason was chosen as the company’s head chef and Under Wraps, Inc. was formed. The lease at a Mass Ave location across from the Berkeley College of Music was signed in November and construction began.

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