Something’s Gotta Change + Free Delivery to Your Door

Imagine there’s no Grubhub, It’s easy if you try No DoorDash or UberEats Lets distribute that big pie, Imagine all the people living for today Imagine there’s no Postmates It isn’t hard to do Higher wages and benefits And vacation too Imagine all the people, for once, living real lives You may say I’m a Read more about Something’s Gotta Change + Free Delivery to Your Door[…]

And the Reopens Begin

Boloco re-opens on May 4, 2020 in Hanover, NH (yes, at Dartmouth College!) as well as Berklee College of Music and Boston Children’s Hospital in Boston. Safety measures are top priority. We’ll be doing a lot of delivery. PPP Funds are helping us pay our team members even if they can’t work – all others not working are receiving the enhanced Read more about And the Reopens Begin[…]

An Update to the Boloco Team – Patriots Day 2020

Warriors, Yes, you. Team Boloco! You are Warriors. Keep reading. Your hard work and dedication over the last 4 weeks has proven many different things, but the things that stands out are your commitment , strength and courage . The ability you displayed to come together and fight for everything we have, leaving NOTHING on Read more about An Update to the Boloco Team – Patriots Day 2020[…]

THANK YOU 🙏🏼: $50,000 and 10,000 Boloco Meals donated 💪

Boloco Friends, 3 weeks ago – which feels like 3 years ago – I put out a “Last Call” video. The Boloco Team had nothing more to give and I wanted to share honestly about our situation before closing our remaining doors. When we first thought of our “Feed The Frontline” menu (which was still Read more about THANK YOU 🙏🏼: $50,000 and 10,000 Boloco Meals donated 💪[…]

Supporting the Frontline – the $5 Burrito is back

We are in a crisis. While some are feeling it (far) more than others, very few of us are escaping unscathed. Boloco exists to help others – we are one of 12 Certified B Corp restaurants in the country. Our focus has always been, first and foremost, on the welfare of our own team. Hard Read more about Supporting the Frontline – the $5 Burrito is back[…]

Safety & Gratitude @ Boloco

Dear Boloco Friends, The updates on the COVID-19 virus are constant and ever-evolving. Virtually every company in the country has reached out to its customers to share detailed plans for added safety measures and practices. You can link to our own here . Like so many other local businesses, Boloco will likely face immense challenges in the Read more about Safety & Gratitude @ Boloco[…]

Meet Max! (Lynnfield, MA)

How long have you worked at boloco? 5 years (with a 3-month hiatus) What location are you currently working at? Boloco Lynnfield What’s your favorite Color? Black (So excited about the NEW look of Boloco)!   Where did you grow up? Chelsea, MA What’s your favorite boloco burrito or bowl? Teriyaki with Chicken and our Read more about Meet Max! (Lynnfield, MA)[…]

TODAY – NEW Elote Street Corn Bowl

We’ve been working hard on a new delicious creation…and we’re psyched to introduce it to you… Elote Street Corn Bowl Packed full of serious flavor and shovel-into-your-mouth type of delicious. Add your favorite protein of choice… humanely-raised white or dark chicken, Grass-Fed steak, Organic Tofu or our freshly sautéed Fajita Veggies. If you don’t dig Read more about TODAY – NEW Elote Street Corn Bowl[…]

4 Wins in 15 Years = $4 Bowls and Burritos TODAY

Well, well, well THEY did it again!!!! #welldoneboston But you know what, on certain days, it sucks not to have our former cracker jack marketing team chomping at the bit to break some rules, make a ruckus as Seth Godin always says. How badly in moments like these we miss the good ol’ days with Read more about 4 Wins in 15 Years = $4 Bowls and Burritos TODAY[…]

A Special Friend to Boloco and our Mission: JVS

We partnered with JVS (Jewish Vocational Services) 7 years ago. They’ve had a huge impact on the lives and futures of many team members at Boloco over the years. They asked us to share some words about the partnership, and so we did. Here is the article.     Many years ago, John Pepper, the Read more about A Special Friend to Boloco and our Mission: JVS[…]

MASS IS CLOSED: Ferris Burrito’s Day Off March 13, 2018

Winter storm Ferris is here! Forecasted to bring up to 18 inches of snow and wind gusts of 50 MPH in Boston, we’re going to play it safe for everyone. Massachusetts Boloco locations are closed today, Tuesday March 13th. Yeah, we know this will create Buffalo or Teriyaki withdrawals for some of you (unless you Read more about MASS IS CLOSED: Ferris Burrito’s Day Off March 13, 2018[…]

Our 1997 Frequent Wrapper Card is Back!

Buy 7 Burritos or Bowls, and your 8th is FREE! Boloco turned 21 this week, and in addition to our throwback 1997 prices and amazing 1997 tunes playing every day in the restaurants, we’re also bringing back our original 1997 Frequent Wrapper Card! Way back in ’97, when we were still called Under Wraps (and Read more about Our 1997 Frequent Wrapper Card is Back![…]

Buffalo Burritos > Buffalo Wings … ? > ?

Why wait till the Big Game to get your buffalo fix?! This weekend Americans will chow down over 1 Billion chicken wings.* When #80 helped seal another trip to the Big Game we started thinking Buffalo Burritos. After all, Buffalo Burritos are sooo much better than buffalo wings – no bones, no napkins, no crazy Read more about Buffalo Burritos > Buffalo Wings … ? > ?[…]

Nutella Riots Hit France After Stores Slash Prices

‘This Is Not Normal’: Nutella Riots Hit France After Stores Slash Prices We saw this story about nutella riots in France and we want to make sure that this doesn’t happen here, so please don’t tell anybody about this. If you mention this email at any boloco location today or tomorrow, 1/27/18 or 1/28/18 70% off Read more about Nutella Riots Hit France After Stores Slash Prices[…]

RANT & RAVE: Price Increases at Boloco

Over the past year we have been slowly rolling out changes to our ordering process and pricing. While many guests appreciate these changes, there are always those who don’t – often for good reasons. Since I’m personally not always appreciative of change or price increases myself, especially when it’s a company or product I love Read more about RANT & RAVE: Price Increases at Boloco[…]

Boston Business Journal: “Bringing their B game: Some Mass. companies aren’t focused on profit alone”

In February 2016, Boloco became a certified B-Corp as well as a Delaware Benefit Corporation, joining an inspiring group of companies (Patagonia, King Arthur Flour, Warby Parker, etc.). Our challenge, of course, has been to make sure that in our long-time aspirations to “use business as a force for good” we didn’t let the company Read more about Boston Business Journal: “Bringing their B game: Some Mass. companies aren’t focused on profit alone”[…]

So long Boloco Harvard Square – Hello Zambrero!

Dear Boloco Friends of Harvard Square With a heavy heart, and as many of you already know, Friday (7/28/17) was Boloco’s last day operating in Harvard Square. Our run lasted 19 years and 6 months… most of that time being very, very good for which we are forever grateful to literally tens of thousands of Read more about So long Boloco Harvard Square – Hello Zambrero![…]

EXCLUSIVE: Boloco CEO shares brutally honest tale about making it in the restaurant biz

REPRINT FROM FAST CASUAL MAGAZINE: “They just ain’t what they used to be! Very unfortunate, really.” I woke up this morning to a beautiful sunrise on the Atlantic. My second-to-last morning of kids’ spring break. Six days in. I’m finally refreshed and rejuvenated. Amazing what fresh Florida beach front air, warmth, sunshine and a little distance Read more about EXCLUSIVE: Boloco CEO shares brutally honest tale about making it in the restaurant biz[…]

“Walking the Line” at Boloco (DRAFT)

NOTE: This is still work-in-progress… read at your own peril… ——— “What the serious fu%$ Boloco?!” I saw the tweet and winced, knowing with 100% certainty what had just happened. Another long-time fan and friend of Boloco had run across the new ordering format we have been testing in a few of our locations (currently Hanover, Read more about “Walking the Line” at Boloco (DRAFT)[…]

Anatomy of a Turnaround (Part I)

For those interested in the anatomy of turnarounds, I occasionally run into documents and emails that I wrote during our most challenging years. Here’s one where I essentially “called the ball”… we were moving into crisis. Of course, sales were still growing, profits at the restaurants were strong, but our day-to-day activities and over-the-horizon plans Read more about Anatomy of a Turnaround (Part I)[…]